Caparol Paints, a German paint company, has signed a number of strategic partnership agreements with contractors in Iraq.
As part of Caparol's growing interest and expansion throughout the Middle East, the company hosted a number of contractors from throughout Iraq to showcase their products, whilst providing techniques, training and experience of using the paints.
Mowaffaq Balish, commercial director Middle East at Caparol Paints commented "It was a pleasure to host the delegation from Iraq. As we aim to increase our reach in the Middle East, Iraq has been our major focus. We aim to penetrate the market further and carve a niche for ourselves. Our growth in the UAE has helped us explore various other markets in the region and hosting the contractors has been an extremely important step in reaching out in the Iraqi market."
Source: Technical Review Middle East